Public Relations and Sustainability

Many thanks to Dr. Amy Young and her spring PR class.  Over spring semester, the PLU sustainability campaign was examined for its strengths and weaknesses in order to develop a more productive strategy.  One major concern that arose again and again was the lack of a cohesive brand.  What does “sustainability at PLU” really mean?  What are they key words to communicate it?

Dr. Young put forth an exercise to consider:

Brand platform consists of five “planks”:
¤Brand Vision: How does the SO see the world?
¤Brand Mission: How will the SO act on its insight?
¤Brand Values: What is the code by which the SO lives?
¤Brand Personality: What human characteristics would you like associated with the SO?
¤Brand Tone of Voice: How should the SO speak to its audience(s)?
Please comment on what you think the answers to these questions are!

To view the complete presentation, please click here.


Article from the Mast

Breaking down all the numbers

PLU tuition explained
Jack Sorensen
Mast News Reporter

The recently announced tuition increase has left some Pacific Lutheran University students wondering what the increase is for and, more specifically, where the new money is going.

“Where is my money going to go to? What are they [PLU] going to use my increased funds for?” sophomore Angie Tennant asked.

Tennant said she understands the current economic woes the university may be facing, but she said she feels that PLU students are probably the least able people to pay the money to offset strains.

Sheri Tonn, vice president of the Office of Finance and Operations, said in an e-mail that students are seeing an increase in the annual comprehensive fee because PLU “has several areas where there are non-discretionary cost increases.”

Tonn said the increase includes cost of utilities, employee benefits and additional financial aid awards. Tonn said in a previous interview that the Office of Financial Aid will receive more money following the tuition increase.

Additionally, Tonn said that there were salary adjustments for some PLU staff and administration.

Some salary increases were given to faculty who were promoted, she said, as well as a small salary adjustment for each assistant professor.

Tonn said tuition increases are an annual occurrence and are seen nationwide and that PLU’s increase is still below the national average. PLU’s comprehensive cost will be $38,000, an increase of about 3.5 percent.

The comprehensive price for the 2010-2011 school year at California Lutheran University, PLU’s sister school and fellow affiliate of the ELCA, will be $46,000, an assistant at CLU’s Office of Financial Aid said in a phone interview.

The interviewee could not provide the increase from the 2009-2010 academic year.

St. Olaf’s, another ELCA college, has posted its comprehensive costs as well. According to St. Olaf’s Office of Financial Aid, the price for the 2010-2011 year will be approximately $45,300. The 2009-2010 cost was $43,700–an increase of 3.6 percent.

An office of Financial Aid employee at Midland Lutheran College, an ELCA college in Nebraska, said in a phone interview that next year’s costs will be about $30,800, an increase of 2.8 percent from this year’s cost of $29,956.

The University of Puget Sound also recently increased its comprehensive costs. Julie Stein, a cash operations specialist on the UPS Financial Services staff, said that next year’s costs will be $47,040. For the 2009-2010 year, cost to attend UPS was about $44,989. The increase is about 4.5 percent.

Tonn said that the national average tuition increase of non-ELCA colleges and universities generally falls between 5 and 6 percent.

Top Ways to Pick up a “natural” date

Here are some great “sustainable” pick up lines we`ve come up with in our office! If you think of some you want to add, put them in a comment!!

“Would you like to see my rain barrel?”
“You look LEED Certified for FUN!”
“I like the way you compost!”
“What time is it according to your sundial?”
“You`re hotter than a solar panel in Death Valley!”
“Is that a compact fluorescent lightbulb in your pocket, or are you just happy to see me?”
“Let’s biodiversify!”
“Move a little closer and we`ll qualify for the carpool lane!”
“Do you have greenhouse gas? ‘Cause you just blew me away!”
“You`re so hot, you could burn a hole in my ozone layer!”
“Forget carbon, you`re the reason my world’s heating up!”

Which one is your favorite?! Add some!!

Join Volunteers for a day of Prairie Restoration and Seed Collection

When: Saturday July 24, 2010 9am-noon

Help in prairie restoration at the Morse Wildlife Preserve in Graham.  Volunteers will collect seeds from prairie plants such as the blue camas and Roemer’s fescue.  These seeds will be used at the Preserve by local 5th graders in an experiment on prairie enhancement.  Instruction on plant ID and seed collection will be provided but experience in prairie restoration and plant salvage is appreciated.

What to bring:
Please remember to dress for the weather.  Suggested Dress:  Boots or comfortable athletic shoes, work clothes, rain gear and appropriate layers.  Volunteers should bring a refillable water bottle.  Snacks, drinks, tools and gloves will be provided.

Directions to the Preserve:
The property is located at 25415 70th Ave E., Graham, WA
From I-5 take Exit 127 on to WA 512 East
•    From WA-512 East take the Pacific Ave/WA 7 Exit.  Turn right onto Pacific Ave/WA 7.
•    At the Roy “Y”, bear left, staying on WA 7.
•    Turn Left at 260th St E
•    Turn Left onto 70th Ave E (at the T)
•    Property is at mailbox at 25415, on the right side of the road

To register for the event contact: